The UK's leading online and mail order butcher Donald Russell, has extended its online offering by launching a new promotional campaign aimed exclusively at online customers.

The new 'Online Specials' brand comes following the overwhelming success of their Butcher's Specials brand, which has been running for over a year. Donald Russell has been one of the first online butchers to introduce “short-life” and web exclusive offers, making it easier and more attractive for customers to continue purchasing online.

A Donald Russell spokesman said: “The ‘Online Specials’ is set to be the little brother phenomenon of our existing mailed Butcher’s Specials – it will only be available online and will draw most of it’s inspiration for offers from response and seasonality. So, you can influence what’s on offer through your buying trends.”