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The Catalogue Exchange – open for business to help your business.


Managing and growing your business is going to be a whole lot easier with The Catalogue Exchange firmly behind you, because it means that you are no longer on your own.


You see, we know all about working around the clock to meet punishing deadlines because we’ve been there too. We also know how tough it is to make business critical decisions without benefit of experience and without help. We admit that we’ve made our share of mistakes in the past because we had nowhere to turn for impartial advice. We wish that The Catalogue Exchange had been in place back then to help us….


All we cataloguers and multi-channel marketers, have a lot in common … no matter what products or channels we major in, or how long established or new, or how large or small, our businesses are … and there is no question that there is a lot we can do to help each other.


We all want to achieve greater success and profitability for our businesses. We also accept that we are more likely to succeed by sharing information with each other and working together to create a larger market for all of us. We also all yearn to have around the clock access to others when we need help with specifics or a key introduction. And what we wouldn’t give for a sounding board when the going gets tough or we’re moving into uncharted territory ….

As a strictly not for profit membership organisation The Catalogue Exchange is also seeking support via various levels of Associate Membership, Sponsorship and Advertising from appropriate supplier organisations. It is felt that those suppliers who currently derive, or hope to develop, significant business from the catalogue and home shopping sector will want to be seen to be supporting this vital interactive initiative … and that those that do will inevitably benefit from their official association with The Catalogue Exchange.    

It will be of particular value to those new to the market – whether complete start-ups or established businesses entering the direct marketing area, and to those seeking a source of knowledge to assist with vital decision making. The information provided will include legal requirements in areas including data protection, privacy etc... Through to pointers on measurement techniques, customer service standards, outsourcing etc... This will combine with a definitive directory of the best supplier businesses, a rolling diary of events including the proposed regional Catalogue Exchange forums, and special information-rich areas on the site with content provided by members and associate member/sponsors.   

Join The Catalogue Exchange and you’ll be joining forces with others who share your objectives, speak your language and are ready to share their knowledge with you. You’ll also enjoy a raft of valuable benefits including access to years of accrued marketing, management, business development and operational expertise via our exhaustive website which includes the sector’s first online café. You’ll also be invited to attend regional meetings, take up member only discounts on key products and services, and enjoy special privileges. Indeed as we work together to evolve the range of supporting services and events for our membership, The Catalogue Exchange will become an indispensable resource for your entire team.

Administration

The website and the management of The Catalogue Exchange has been entrusted by the founding board to  CatEx Management Ltd – a dedicated business founded by Synergy Partnership Ltd which has served the sector for some 17 years via its ECMOD event, Catalogues Catalogues e-newsletter and its sister publication Catalogue & e-Business. Supplier organisations may secure exclusive sponsorship and advertising packages via CatEx Management Ltd from 1st July 2005.  

 

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