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The
Catalogue Exchange – open for business to help your business.
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Managing and growing your business is going to be a whole lot easier with The
Catalogue Exchange firmly behind you, because it means that you are no longer
on your own.
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You see, we know all about working around the clock to meet punishing deadlines
because we’ve been there too. We also know how tough it is to make business
critical decisions without benefit of experience and without help. We admit
that we’ve made our share of mistakes in the past because we had nowhere to
turn for impartial advice. We wish that The Catalogue Exchange had been in
place back then to help us….
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All we cataloguers and multi-channel marketers, have a lot in common … no
matter what products or channels we major in, or how long established or new,
or how large or small, our businesses are … and there is no question that there
is a lot we can do to help each other.
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We all want to achieve greater success and profitability for our businesses. We
also accept that we are more likely to succeed by sharing information with each
other and working together to create a larger market for all of us. We also all
yearn to have around the clock access to others when we need help with
specifics or a key introduction. And what we wouldn’t give for a sounding board
when the going gets tough or we’re moving into uncharted territory ….
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As
a strictly not for profit membership organisation The Catalogue Exchange
is also seeking support via various levels of Associate Membership, Sponsorship
and Advertising from appropriate supplier organisations. It is felt that those
suppliers who currently derive, or hope to develop, significant business from
the catalogue and home shopping sector will want to be seen to be supporting
this vital interactive initiative … and that those that do will inevitably
benefit from their official association with The Catalogue Exchange.
It
will be of particular value to those new to the market – whether complete
start-ups or established businesses entering the direct marketing area, and to
those seeking a source of knowledge to assist with vital decision making. The
information provided will include legal requirements in areas including data
protection, privacy etc... Through to pointers on measurement techniques,
customer service standards, outsourcing etc... This will combine with a
definitive directory of the best supplier businesses, a rolling diary of events
including the proposed regional Catalogue Exchange forums, and special
information-rich areas on the site with content provided by members and
associate member/sponsors.
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Join
The Catalogue Exchange and you’ll be joining forces with others who share your
objectives, speak your language and are ready to share their knowledge with
you. You’ll also enjoy a raft of valuable benefits including access to years of
accrued marketing, management, business development and operational expertise
via our exhaustive website which includes the sector’s first online café.
You’ll also be invited to attend regional meetings, take up member only
discounts on key products and services, and enjoy special privileges. Indeed as
we work together to evolve the range of supporting services and events for our
membership, The Catalogue Exchange will become an indispensable resource for
your entire team.
Administration
The website and the management of The Catalogue Exchange has been entrusted
by the founding board to CatEx
Management Ltd – a dedicated business founded by Synergy Partnership Ltd which
has served the sector for some 17 years via its ECMOD event, Catalogues
Catalogues e-newsletter and its sister publication Catalogue & e-Business.
Supplier organisations may secure exclusive sponsorship and advertising
packages via CatEx Management Ltd from 1st July 2005.
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